If you want your listing to stand out and grab the attention of real estate professionals and prospective purchasers, it’s okay to add a little pizzazz to the listing’s property description. A recent study found that agents who include positive opinions, mention a property’s special features, and add dramatic explanations of unique characteristics actually help increase the sale price!
Obviously, you don’t want to get too carried away with your word choices because you don’t want people reading the listing to find it over the top. Regardless, it doesn’t hurt to add a little extra something to ensure the listing catches the interest of those perusing homes for sale. For example, homes with remodeled or upgraded kitchens or bathrooms should mention the improvements. People are also interested in descriptions about appliances (particularly stainless steel), counter tops, unique flooring, walk-in closets, and outdoor living spaces. In addition, words like spacious, stunning, custom-designed, and cozy attract a buyer’s attention. For even better results, hire a professional photographer to take pictures of the property to ensure that the beauty of the home is captured. And, make sure that your description and the pictures of the Miami property for sale are congruent.