Real estate agents know that when drafting a listing,
there is a pretty tight character limit, preventing agents from describing a property in too much detail. Regardless of the restriction, agents need to avoid making errors on their listings because it turns out that grammar matters. Research shows that listings full of errors, such as misspellings or incomplete sentences, actually spend more time on the market. On the other hand, well-written listings attract more attention and sell faster.
In fact, the listing may influence how others perceive the agent and even the property. If a listing contains numerous mistakes, agents or prospective buyers may be hesitant to conduct business with the listing agent, fearing similar mistakes will be made during the course of the transaction. In addition, people may question certain aspects of the property, such as its valuation. It isn’t uncommon for agents to draft a listing quickly just to get it on the market, but failing to proofread or correct mistakes can clearly be costly. Interestingly, easy to understand abbreviations are acceptable if they are used to tout a property’s many amazing features. And, clear listings are particularly important for properties with million dollar price tags.
Obviously, drafting a listing is just one aspect of selling a home, and there is so much more to the process. It’s important to stage it properly, market it well, and so forth. Here at RE/MAX Paradise, we focus on every detail to ensure a quick, smooth sale. If you are selling a home and in need of a good agent, please contact us!