Recently South Florida hosted some of the most prestigious international elite, who gathered in the city for the luxurious Art Basel event and subsequent festivities. This week has typically served as a launching point for other business dealings because it provides an opportunity for some of the world’s most successful people to all assemble in the same city. Companies of every sort are using Art Week as a venue for hosting investor meeting, proposing condominium plans and unveiling new products. This event offers Miami businesses an opportunity to pitch directly to their target audience and sell them on not only business proposals but also South Florida and all it has to offer. Firms use this as opening to create a stronger relationship with their high-end clients, typically hosting Art Basel themed parties and gatherings to impress the swanky visiting customers and entice prospects. It is also a great time to persuade companies thinking of relocating to choose Miami, as the city is bursting with big business and affluent crowds all week long. As Nitin Motwani, chair of economic development and marketing for the Miami Downtown Development Authority explains it; “a lot of what we are doing is educating them on the changes in Miami — it’s not about sun and surf anymore; it’s about lifestyle and arts and culture.” Art Basel provides an opportunity to showcase not only Miami’s art but also its luxury and elegance, further prompting the expansion of international business within the city.
Miami’s Art Week is a particularly busy time for real estate, with the elite visitors eager to take a look at potential new homes or condos while they’re in the area. For instance a brand new 52-story, 399-unit condominium tower called Biscayne Beach hosted both private and public showings of contemporary photography that would soon be available for auction. This tower is still under construction but the receptions provided investors with the chance to view art while also checking out the condos. Art week also prompted the launch of another new condominium, L’Atelier Residence, which was actually pushed ahead of schedule so as to overlap with the throngs of wealthy prospects visiting the city. This week is an exceptional opportunity, as it brings international attention to luxurious South Florida real estate, and promotes huge growth for business within the city.
Miami is quickly becoming one of the most desirable locations in the country, and events such as Art Basel continue to build its reputation for elegance and sophistication. A hub for international trade and culture, the city boosts a unique fusion of booming business and luxury escape so it is no wonder that real estate is in high demand. If you are considering South Florida real estate and would like see all the properties available, both commercial and residential, contact a RE/MAX agent today and we would be happy to help with whatever you may need!