Most Miami condo buyers consider location, price, and amenities when searching for the perfect property. Now, condo developers are thinking beyond state-of-the-art fitness centers and rooftop decks, and are focusing on perfecting all of the details, big and small. Many luxury buildings are capturing the interest of prospective buyers with more than aesthetically pleasing designs by also incorporating an aromatically pleasing atmosphere. Reception and lobby areas are infused with subtle hints of warm ocean breezes or fresh, airy scents. Other fragrances such as lavender or citrus fill common areas, fitness centers, and sales centers.
Although the enticing aromas are subtle, they are meant to have a positive, lasting impression on visitors to the property. People often underestimate the importance and power of smell, but smells evoke strong emotional reactions in people and cause them to recall specific memories. This is an ingenious marketing tool, and many luxury condo shoppers will appreciate the precise attention to detail.