0 RE/MAX Launches “Miamilicious” Ad Campaign

(Miami, FL)  RE/MAX LLC has launched a targeted ad campaign in the Miami market designed to elevate and position its international brand in the state’s most vibrant city.  “Miamilicious” is a creative multi-media campaign, the first of two innovative pilots in major cities in the U.S.  It will speak to the thousands of prospective home buyers and home sellers who are searching for a real estate professional to assist them in realizing their dream.

“This is a campaign that will help us reach out to those in south Florida who see the dynamics of the current housing market and are wondering if this is the time to jump in,” said Abby Lee, RE/MAX Vice President, Brand Marketing and Sponsorships.  “We want to start a conservation with people who already live in the area, and bring in out of state and international buyers who are considering a move to Miami.  RE/MAX is known for its high level of customer service and this campaign helps us tell our story.”

“Miamilicious” combines airport billboards, on-line advertising including a new dedicated website and placement in Miami Modern Luxury magazine.  More than eight million potential customers will experience the campaign over the next month and a half.  Just one billboard, located in Terminal D at the Miami International Airport, will be seen by 5.6 million passengers.

In 2013, RE/MAX sales associates were the most productive – in transaction sides closed per agent – in two industry rankings: the REAL Trends 500 and the RISMedia Power Broker Report.  And a recent national consumer survey conducted by MMR Strategy Group for RE/MAX found that more home buyers and sellers think of RE/MAX than any other real estate brand.

0 Miami-Dade Property Assessments are Now Online

Miami property assessments.In a move to help residents find out sooner and more easily what the assessed value of their property is, Miami-Dade Property Appraiser Carlos Lopez-Cantera has posted this information to the Property Appraisers website. In the past this information was not available until mid – late August, when the TRIM, or Truth In Millage notices, would get mailed out.

In addition to an easy to search link that tells the resident their property’s assessed value, the homeowner can also download an assessment review form so they can contest the valuation, and schedule an appointment for an assessment review. Qualified staffers will be available to meet with property owners to review their concerns about 2013 assessments and “They are empowered to make reductions on the spot,” Lopez-Canera said.

This is a way to try and alleviate some of the backlog with the current, more formal appeal process where a homeowner must file for such with the Value Adjustment Board. The Value Adjustment Board is just now beginning to handle a backlog of 2012 cases.

This means of making the process easier and creating other ways to accomplish the objective at hand, is just one more way the Miami-Dade County Property Appraiser’s office has been cutting edge in the way they tackle their mission statement, and show their leadership in making their functions more helpful, efficient and transparent.

The Miami-Dade County Property Appraisers office has one of the most often visited websites in the United States, and offers all sorts of information, resources and details on their site. Their site is http://www.miamidade.gov/pa/ – notice the buttons in the middle of the screen where you can search for your property to get the assessed value and other important information, a button to download the assessment review form and even a button to schedule an appointment for the informal review. Also, if you look around on the site you can see you are able to Pay Real Estate Taxes, inquire and learn about the Truth In Millage notices, review frequently asked questions, file Homestead Exemptions, learn about the Value Adjustment Board and so much more.

Truly a great resource whenever searching for Miami Properties or doing other Real Estate Research.

0 Where is Miami?

When it comes to Miami Properties for Sale, it sounds silly, but it is quite important to determine where ‘Miami’ is. Now, hear me out…Miami tends to be the term used to describe quite a vast area. While Miami is indeed a stand alone municipality, so is Miami Beach, Surfside, Bal Harbour, Sunny Isles Beach, Aventura, North Bay Village and Coral Gables…to name a few. There is also Coconut Grove, North Miami, North Miami Beach, Pinecrest, Kendall, Doral, Miami Gardens, Miami Lakes, and so on and so on. These areas make up Miami-Dade County and in general are referred to as Miami, but they are all very different.

I want to take some time to help further define the target market that RE/MAX Paradise works within. While the RE/MAX network allows for referrals to all of these areas so the buyer of real estate will be well taken care of in any instance, RE/MAX Paradise is located in Miami Beach. Miami Beach is actually its own city with approximately 90,000 year round residents. Within Miami Beach you have many neighborhoods as well. Most notable is South Beach, which is comprised of ZIP code 33139. Then you have Mid Beach, which is ZIP code 33140 and North Beach in ZIP code 33141. To break it down even further, you have the prestigious South of Fifth neighborhood (SoFi), which as the title suggests is property located south of 5th street in Miami Beach. There is the Flamingo Park Area, Collins Park Area, West Avenue Corridor, Lummus Park/Ocean Drive area, and so on.

Then take Miami proper, while this encompasses a very large area, the focal point of where RE/MAX Paradise does business in Miami is the Brickell neighborhood, Downtown neighborhood and Midtown neighborhood. When you view the search parameters on our website, you notice that we draw a geographical line to define these areas.

Surfside is a small township just north of Miami Beach, and Bal Harbour is just north of that, with Bay Harbor Islands just west of the two. And, Sunny Isles Beach is its own municipality on the barrier island just east of Aventura.

I know it can be a bit confusing, but it is very important to understand the differences of these areas when it comes to Real Estate. Each has something different and unique about itself, and price points can very differently across these areas for the same sort of condo or home. When searching for Miami Properties, please take some time to discuss with your Real Estate Agent which areas are best suited to their buying criteria, and when selecting a Miami Real Estate Agent to list your home, make sure they are experts in your target market. It’s easy to lump together such a large area as ‘Miami’, but make no mistake – all Real Estate is local and it is that much more important to have a real estate agent that knows these markets like the back of their hand.

So, whether you are searching for Brickell Condos for Sale, Midtown Warehouses to Rent, or a South Beach Vacation Home – make sure you fully understand the differences of these Miami Real Estate Markets. Feel free to contact one of our local real estate experts to help you with your targeted search.