(Miami, FL) RE/MAX LLC has launched a targeted ad campaign in the Miami market designed to elevate and position its international brand in the state’s most vibrant city. “Miamilicious” is a creative multi-media campaign, the first of two innovative pilots in major cities in the U.S. It will speak to the thousands of prospective home buyers and home sellers who are searching for a real estate professional to assist them in realizing their dream.
“This is a campaign that will help us reach out to those in south Florida who see the dynamics of the current housing market and are wondering if this is the time to jump in,” said Abby Lee, RE/MAX Vice President, Brand Marketing and Sponsorships. “We want to start a conservation with people who already live in the area, and bring in out of state and international buyers who are considering a move to Miami. RE/MAX is known for its high level of customer service and this campaign helps us tell our story.”
“Miamilicious” combines airport billboards, on-line advertising including a new dedicated website and placement in Miami Modern Luxury magazine. More than eight million potential customers will experience the campaign over the next month and a half. Just one billboard, located in Terminal D at the Miami International Airport, will be seen by 5.6 million passengers.
In 2013, RE/MAX sales associates were the most productive – in transaction sides closed per agent – in two industry rankings: the REAL Trends 500 and the RISMedia Power Broker Report. And a recent national consumer survey conducted by MMR Strategy Group for RE/MAX found that more home buyers and sellers think of RE/MAX than any other real estate brand.